- Industry
- Welfare & Charity
- Service
- Platform & App Design
- Timeline
- 6 Weeks
Project Overview
This project creates a seamless 
donation experience 
connecting people with causes. Users can discover initiatives, contribute digitally, 
track donations, and see their impact.
The Challenge
Making Charity More Accessible And Transparent
Many people want to contribute to meaningful causes but face challenges in discovering reliable campaigns, understanding where their donations go, and maintaining a connection with the impact they create.
01
Limited Digital
Donation Access
02
Lack of Donation
Transparency
03
Difficulty Discovering
Causes
04
Limited Donor
Engagement
05
Complex Donation
Management
01
Limited Digital
Donation Access
02
Lack of Donation
Transparency
03
Difficulty Discovering
Causes
04
Limited Donor
Engagement
05
Complex Donation
Management
Solution
Creating A Connected Giving Experience
We designed a digital donation ecosystem that simplifies contribution, improves transparency, and helps users stay connected with the causes they support through an intuitive mobile experience.
Discover Causes
We designed a simple and organized experience where users can explore welfare programs, understand campaigns, and discover meaningful causes that align with their interests. The platform helps people find opportunities to contribute and stay informed about social initiatives.
Easy Donations
We created a seamless donation journey that allows users to quickly select causes, choose contribution amounts, complete payments, and receive confirmation through a smooth digital process. The experience reduces friction and makes supporting causes more accessible.
Track Impact
We designed a transparent experience that helps users stay connected with their contributions by providing donation history, campaign updates, and impact visibility. The platform builds trust by showing donors how their support creates meaningful change.
Process
From Understanding Donors To Designing Impact
Our process focused on understanding donor behaviors, identifying trust barriers, mapping contribution journeys, and designing an experience that makes giving simple, transparent, and meaningful.
Discovery
Research
Design
Development
User Research
Understanding The Donor Journey
We studied how people discover causes, make donation decisions, and evaluate the impact of their contributions to create an experience built around trust and convenience.
Wahid Khan
35 YearmaleWorking Professional
Wahid wants to support social causes but has a busy lifestyle. He prefers digital platforms that allow him to contribute quickly and understand how his donations are being utilized.
Main Goal
Donate easily to trusted causes and track the impact of his contribution.
Frustration
Doesn't know which causes are trustworthy. Limited time for physical donation processes. Wants transparency after donating. Managing donation records manually is difficult.
Hamza Ahmed
29 YearMaleWorking Professional
Hamza regularly supports welfare initiatives and wants an easier way to discover campaigns, contribute whenever needed, and stay updated about causes he supports.
Main Goal
Stay connected with meaningful causes and contribute whenever support is needed.
Frustration
Difficult to discover active campaigns. Lack of updates after contribution. Wants a simple donation experience. Needs better visibility of campaign progress.
Information Architecture
Structuring A Welfare-Driven Digital Platform
The architecture was designed to serve citizens across donation, campaign discovery, and welfare services — making access intuitive and structured for every need.
Wireframes
Building The Foundation Of Giving
Wireframes helped define the core donation flows, content hierarchy, and user interactions before moving into the final visual experience.
Visual Style
Creating A Trustworthy Digital Identity
The visual system was designed to communicate trust, compassion, and simplicity through a clean interface, meaningful colors, and accessible components.
Typeface
Poppin
Regular16px
Medium20px
Bold24px
Italic12px
Colors
Primary
#60BB46
White
#ffffff
Grey
#E6E6E6
Dark
#000000
Primary
#60BB46
White
#ffffff
Grey
#E6E6E6
Dark
#000000
Icons
Component
Final Design
Transforming Donations Into Digital Impact
The final experience brings together campaigns, donations, tracking, and user engagement into one seamless mobile platform.
Testimonial
Client Feedback On The Experience
The Saylani Welfare team shared their perspective on the design process, collaboration, and how the final experience aligns with their goal of empowering communities.
This platform helps us extend our mission through digital innovation. By making donations, campaigns, and welfare initiatives more accessible, we are creating a stronger connection between people who want to contribute and communities that need support.
Usman Kashif
Program Director - SMIT
The digital experience improves how we manage welfare activities and engage with our supporters. It creates a transparent ecosystem where donors can contribute easily, stay connected, and understand the impact of their support.
Zeeshan Aijaz
HOD -SMIT
Credits
People Behind The Experience
This project was created through collaboration between designers, developers, and the Diamond Supermarket team to transform a traditional shopping experience into a digital product.
Abdul Sherjeel
Team Lead
Muneeb ur Rehman
Product Designer
